TXJ specialises in destination marketing. Together with regional businesses, we support everything from strategy to PR and distribution.
Drawing on our experience, insight and proven solutions, Tourism Exchange Japan delivers the marketing that tourism businesses truly need — for their growth, and for sustainable regions.
Joined the Hiroshima Prefectural Government in 1998, working in finance and the prefectural assembly office. From 2013 he led the creation of the Setouchi DMO and served as its CMO until March 2020.
Today he heads Intheory Inc., which supports local governments and DMOs with operations and marketing, and Tourism Exchange Japan, where he oversees management and the TXJ System.
Adjunct lecturer in the Hitotsubashi University MBA programme since 2022.
From 2012 she handled PR and promotion at the Japan office of Brand USA.
She went on to found ChapterWhite, leading overseas promotion for Tohoku on behalf of Japan's Reconstruction Agency and Western-market marketing for the Setouchi DMO.
In 2019 she co-founded Intheory and Tourism Exchange Japan. She leads the PR division and manages vendor relations for the systems business.
From DX solutions to destination marketing and management, we support the whole picture — helping accommodation and every part of the tourism industry thrive.
