Taking regional Japan
to overseas markets.
We deliver full-scale destination marketing — strategy, PR, travel trade and advertising — with a focus on the UK, France, Germany, the US, Australia and Asia (China, Taiwan, Hong Kong and Singapore).
On the ground in key markets, with regions for the long run.
Our marketing teams are based in the markets that matter, so we can run sustained, long-term programmes. Close ties with partners on the ground let us keep up with the latest travel trends — and respond quickly and flexibly when a crisis hits.
Our global network
Relationships built face to face with local media and travel agencies, nurtured in each market for more than a decade.
Travel
Trade.
Securing distribution through travel agencies matters as much as building awareness. For regional Japan, consumer campaigns aimed at independent travellers are costly; winning bookings through the travel trade is far more effective. For local governments and DMOs with modest budgets, it is one of the most cost-efficient tactics available.
We target the segments that suit each region — luxury, adventure, sustainable travel and more — and build relationships with the agencies best placed to sell it.
Public
Relations.
Media coverage is often the moment a traveller first discovers a place. By building lasting relationships with the media that shape travel decisions in each key market, we steadily increase the chances of a destination being featured.
Earning attention without relying on paid advertising is the essence of PR — a fundamental and proven approach used by national tourism organisations and DMOs worldwide.
Results
Drawing on our own network, we deliver destination marketing to global standards. We have a strong record across Japan, from Setouchi to Kyushu, Kanazawa, Gifu, Niigata, Akita and Kagawa.
More than 600 travel agencies now send, or plan to send, travellers to the regions we work with, and we have secured over 1,500 pieces of coverage — including Condé Nast Traveler, National Geographic, Travel + Leisure and The New York Times.
- The New York Times
- Condé Nast Traveler
- National Geographic
- Travel + Leisure
Overseas media coverage
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Let's take your region to the world.
Get in touch for an informal chat. We'll propose an overseas plan that fits your region.
Contact us